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Junior Digital Marketing position (ref. 718)

Tel Aviv, Israel

Reports to: Marketing Director

Responsibilities:

  • Optimize the company website content, page layouts and functionality to provide the best possible user experience and performance
  • Monitor and analyse site performance (site health audit, website page speed, crawlability, traffic, conversion, user behaviour, navigation improvements etc.).
  • Drive the global SEO strategy, define keyword hit lists and manage the site content optimization & link building strategy
  • Manage the company social media pages and editorial calendar to ensure content is timely, relevant, and engaging.
  • Monitor social media conversations and assure comments are addressed by relevant resources across all company social media platforms
  • Support the marketing team in coordinating and executing marketing activities (landing pages, email marketing, keyword analysis, social media strategy, etc.).
  • Manage Google Analytics, social media metrics and overall digital KPIs, to identify areas for improvement.
  • Assist in developing the digital marketing strategy across web, social, email, SEO/SEM that align with overall marketing and business initiatives and goals.

Position Requirements:

  • 1-2-years’ experience in managing digital marketing activities in B2B business
  • Experienced with Google Analytics, Tag Manager, Search Console, SEMrush, and other digital marketing tools
  • Experienced with WordPress and other website content management systems
  • Experience using marketing automation platforms such as HubSpot an advantage
  • Strong project management skills, with the ability to coordinate many small projects at the same time
  • Basic knowledge of HTML & CSS
  • English, mother-tongue level

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